An unmatched record in film history now belongs to Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer ever to achieve this figure. Tom Holland’s fourth outing as Peter Parker in the MCU has produced a pre-release milestone that has left the entire entertainment industry in awe.
Brand New Day is set within Phase Six of the Marvel Cinematic Universe and is a direct sequel to the 2021 blockbuster No Way Home, which earned $1.9 billion globally. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it follows Peter Parker four years after the world was made to forget he ever existed. The film explores his journey toward reclaiming his identity and his life.
WaveMetrix tracking data showed the trailer crossing 1.1 billion total views by Tuesday. The all-important 24-hour viewership figure came in at 718.6 million, comfortably surpassing Deadpool & Wolverine’s Super Bowl record of 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. No movie trailer has come close to these figures before.
The trailer generated an enormous social media response that extended the reach of its story beyond just fans of the franchise. Emotional reactions, fan-created content, and viral discussions on global platforms helped sustain the trailer’s momentum for days after its release. Alternate fan titles like “Spider-Man: Far from Okay” and “Spider-Man: Broke, Depressed, Alone, Heartbroken” trended internationally and reflected the emotional resonance of the footage.
Tom Holland is joined by Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens in theatres on July 31 and will release in India in six languages across all premium formats. Everything about Brand New Day suggests this will be one of the biggest films of the decade.